Bottom of the Blogs

Social networking.  

Social networking... in the work place.  Here's what the industry analyst say about blogging in corporate America.

"Corporate blogs rank at the bottom of the trust scale with only 16% of online consumers who read them saying that they trust them. Furthermore, the consumers who say they trust these blogs are the most likely to trust all other sources of information. . . . "Forrester, 2008

The first part is no surprise.  Would you trust P&G to tell you the truth about a product or read about it without an incentive? The second part-- that they trust all other sources of information is what we need to work on.  

Here's a question, how do you move information literacy programs into social networks?  Is social networking the right vehicle for information literacy?

Comments welcome.